TNT og NBA ætla að bjarga troðslukeppninni

Turner Broadcasting System Inc.’s David Levy is planning to meet with NBA officials to talk about potential changes to All-Star Saturday’s dunk contest, which has faced media and viewer complaints in recent years for lacking star power and excitement.

While Levy would not be upset to have LeBron James compete against Kobe Bryant in future dunk contests, he does not believe that the event necessarily needs that kind of star power to thrive. Levy, Atlanta-based Turner Broadcasting’s president of sales, distribution and sports, is more interested in having the players who agree to participate put more effort into it. In some cases this year, it appeared that dunkers were trying to make up dunks on the fly.

HookUp:  SportsBusiness Journal